{"title":"The Beard Line","description":"\u003cp\u003eRugged, nourishing beard care crafted in small batches with rich oils, grounding scents, and everyday craftsmanship in mind.\u003c\/p\u003e","products":[{"product_id":"founder-s-beard-wash-conditioning-botanical-beard-cleanser","title":"Founder’s Beard Wash","description":"\u003cp\u003eThe Founder’s Beard Wash was designed for the man who values simple, intentional grooming.\u003c\/p\u003e\n\u003cp\u003eCrafted in small batches with gentle cleansing ingredients and nourishing botanicals, this conditioning beard cleanser removes buildup while helping soften coarse beard hair and hydrate the skin underneath.\u003c\/p\u003e\n\u003cp\u003eInspired by heirloom barbershop craftsmanship, warm woods, and timeless masculine care, this wash leaves the beard feeling clean, refreshed, and conditioned — never dry or stripped.\u003c\/p\u003e\n\u003cp\u003eFinished with our signature warm woods and tobacco blend for a refined masculine finish.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eScent Profile\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWarm Woods • Tobacco Leaf • Teakwood • Cedar • Sandalwood\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy You’ll Love It\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e•Softens coarse beard hair\u003c\/p\u003e\n\u003cp\u003e•Gently cleanses without over-drying\u003c\/p\u003e\n\u003cp\u003e•Helps reduce itch and dryness\u003c\/p\u003e\n\u003cp\u003e•Lightweight rich foam\u003c\/p\u003e\n\u003cp\u003e•Masculine barbershop-inspired scent\u003c\/p\u003e\n\u003cp\u003e•Crafted in small batches\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDirections\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply to damp beard and skin. Massage into a rich lather and rinse thoroughly. Follow with Beard Balm or Face \u0026amp; Body Oil for added hydration and grooming.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFull Ingredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDistilled Water, Aloe Vera Juice, Vegetable Glycerin, Decyl Glucoside, Cocamidopropyl Betaine, DL-Panthenol (Vitamin B5), Hydrolyzed Rice Protein, Jojoba Oil, Argan Oil, Fragrance Oil, Preservative.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e4 oz Amber Bottle\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Three Sisters Mercantile","offers":[{"title":"Default Title","offer_id":45393189011503,"sku":null,"price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0745\/5870\/1615\/files\/rn-image_picker_lib_temp_3ed70b57-78b7-4406-96af-e7a148aad338.png?v=1779973146"},{"product_id":"founders-beard-butter","title":"Founder's Beard Butter","description":"\u003cp\u003e\u003cstrong\u003eConditioning Beard Cream\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA lightweight emulsified beard cream crafted to soften, condition, and restore the beard without the heavy greasy feel of traditional beard butters.\u003c\/p\u003e\n\u003cp\u003eFormulated with shea butter, mango butter, jojoba oil, argan oil, meadowfoam seed oil, aloe vera, and Vitamin B5 to deeply nourish both beard and skin while leaving a smooth, velvety finish.\u003c\/p\u003e\n\u003cp\u003eDesigned for daily wear with a soft natural hold and clean masculine texture.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eScent Profile\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cp\u003eTeakwood • Cedar • Warm Leather\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy You'll Love It\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e•Softens coarse beard hair\u003c\/p\u003e\n\u003cp\u003e•Helps tame frizz and flyaways\u003c\/p\u003e\n\u003cp\u003e•Lightweight conditioning without heaviness\u003c\/p\u003e\n\u003cp\u003e•Nourishes skin underneath the beard\u003c\/p\u003e\n\u003cp\u003e•Smooth natural finish\u003c\/p\u003e\n\u003cp\u003e•Barbershop-inspired masculine scent\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFull Ingredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDistilled Water, Aloe Vera Juice, Shea Butter, Mango Butter, Jojoba Oil, Argan Oil, Meadowfoam Seed Oil, BTMS-50, Cetyl Alcohol, Arrowroot Powder, Vitamin E Oil, Optiphen, Fragrance Oil.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDirections\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eApply a small amount into palms and work evenly through beard. Use daily to soften, shape, condition, and restore.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e2 oz Black Jar\u003c\/p\u003e","brand":"Three Sisters Mercantile","offers":[{"title":"Default Title","offer_id":45393257988143,"sku":null,"price":22.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0745\/5870\/1615\/files\/rn-image_picker_lib_temp_7ce87399-9e22-4b9c-bcb0-bcc1df4312df.png?v=1779916350"},{"product_id":"founders-beard-face-oil","title":"Founder's Beard \u0026 Face Oil","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNourishing Botanical Beard Oil\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA lightweight botanical beard oil crafted to soften coarse beard hair, condition the skin underneath, and restore a healthy natural finish without feeling overly greasy.\u003c\/p\u003e\n\u003cp\u003eFormulated with jojoba oil, argan oil, meadowfoam seed oil, and Vitamin E to help smooth dryness, reduce itch, and support a healthier-looking beard with daily use.\u003c\/p\u003e\n\u003cp\u003eDesigned for everyday grooming with a clean masculine finish inspired by traditional barbershop apothecary.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eScent Profile\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eTeakwood • Cedar • Warm Leather\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy You'll Love It\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e•Softens and smooths beard hair\u003c\/p\u003e\n\u003cp\u003e•Helps reduce beard itch and dryness\u003c\/p\u003e\n\u003cp\u003e•Lightweight non-greasy finish\u003c\/p\u003e\n\u003cp\u003e•Nourishes skin underneath the beard\u003c\/p\u003e\n\u003cp\u003e•Adds healthy natural shine\u003c\/p\u003e\n\u003cp\u003e•Daily barbershop-inspired grooming essential\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFull Ingredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eJojoba Oil, Argan Oil, Meadowfoam Seed Oil, Vitamin E Oil, Fragrance Oil.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDirections\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eDispense a few drops into palms and work evenly through beard and skin underneath. Use daily for softness, conditioning, and healthy shine.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e1 oz Amber Glass Dropper Bottle\u003c\/p\u003e","brand":"Three Sisters Mercantile","offers":[{"title":"Default Title","offer_id":45393264934959,"sku":null,"price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0745\/5870\/1615\/files\/rn-image_picker_lib_temp_8719fdcc-2740-4914-b06c-fbefc1f55820.png?v=1779916884"},{"product_id":"founders-beard-balm","title":"Founder's Beard Balm","description":"\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSculpting Botanical Beard Balm\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA rich conditioning beard balm crafted to shape, smooth, and soften the beard while providing a natural medium hold for everyday grooming.\u003c\/p\u003e\n\u003cp\u003eFormulated with beeswax, shea butter, jojoba oil, argan oil, meadowfoam seed oil, and lanolin to help tame flyaways, condition coarse beard hair, and lock in lasting moisture without a stiff or greasy finish.\u003c\/p\u003e\n\u003cp\u003eDesigned for structure, control, and a refined barbershop-inspired grooming routine.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eScent Profile\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eTeakwood • Cedar • Warm Leather\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy You'll Love It\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e•Natural medium hold for shaping and styling\u003c\/p\u003e\n\u003cp\u003e•Helps tame flyaways and coarse beard hair\u003c\/p\u003e\n\u003cp\u003e•Softens and conditions the beard\u003c\/p\u003e\n\u003cp\u003e•Locks in moisture throughout the day\u003c\/p\u003e\n\u003cp\u003e•Smooth masculine finish without stiffness\u003c\/p\u003e\n\u003cp\u003e•Traditional barbershop-inspired grooming essential\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFull Ingredients\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBeeswax, Shea Butter, Jojoba Oil, Argan Oil, Meadowfoam Seed Oil, Lanolin, Vitamin E Oil, Fragrance Oil.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDirections\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWarm a small amount between palms and work evenly through beard. Shape and style as desired. Best used on a clean, slightly damp beard.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSize\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e2 oz Matte Black Tin\u003c\/p\u003e","brand":"Three Sisters Mercantile","offers":[{"title":"Default Title","offer_id":45393270374447,"sku":null,"price":22.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0745\/5870\/1615\/files\/rn-image_picker_lib_temp_9a4e099e-bf77-43a7-96bd-05707343b7d0.png?v=1779917195"},{"product_id":"beard-grooming-kit","title":"Beard Grooming Kit","description":"\u003cp\u003eA complete beard care routine inspired by traditional barbershop craftsmanship.\u003c\/p\u003e\n\u003cp\u003eThe Founder's Beard Kit was created for men who value quality, character, and intentional living. Featuring our signature Founder's Reserve scent, this heirloom-inspired collection helps cleanse, condition, nourish, and style the beard while caring for the skin underneath.\u003c\/p\u003e\n\u003cp\u003eCrafted in small batches with premium ingredients and finished with handcrafted grooming tools, this kit provides everything needed for a healthy, well-groomed beard.\u003c\/p\u003e\n\u003cp\u003e\"\u003cem\u003eThe righteous will never be shaken.\" — Psalm 112:6\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBeard Wash (4 oz)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA gentle botanical cleanser that removes dirt, excess oil, and buildup while helping maintain moisture in both beard and skin.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eIngredients: Distilled Water, Aloe Vera Juice, Vegetable Glycerin, Decyl Glucoside, Cocamidopropyl Betaine, DL-Panthenol (Vitamin B5), Hydrolyzed Rice Protein, Jojoba Oil, Argan Oil, Fragrance Oil, Preservative.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBeard Butter (2 oz)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA lightweight conditioning beard cream designed to soften coarse beard hair, reduce dryness, and leave a smooth, touchable finish.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eIngredients: Distilled Water, Aloe Vera Juice, Shea Butter, Mango Butter, Jojoba Oil, Argan Oil, Meadowfoam Seed Oil, BTMS-50, Cetyl Alcohol, Arrowroot Powder, Vitamin E Oil, Optiphen, Fragrance Oil.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFace \u0026amp; Body Oil (1 oz)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eOur signature multipurpose grooming oil crafted with jojoba, argan, and meadowfoam seed oils to nourish beard hair, moisturize skin, and restore a healthy appearance.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eIngredients: Jojoba Oil, Argan Oil, Meadowfoam Seed Oil, Vitamin E Oil, Fragrance Oil.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBeard Balm (2 oz)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA conditioning styling balm that helps shape and tame the beard while providing a natural medium hold.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eIngredients: Beeswax, Shea Butter, Jojoba Oil, Argan Oil, Meadowfoam Seed Oil, Lanolin, Vitamin E Oil, Fragrance Oil.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGrooming Tools\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e•Wooden Beard Comb\u003c\/p\u003e\n\u003cp\u003e•Boar Bristle Beard Brush\u003c\/p\u003e\n\u003cp\u003e•Drawstring Storage Pouch\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGift-Ready Travel Bag\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSignature Scent: Founder's Reserve\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWarm • Refined • Timeless\u003c\/p\u003e\n\u003cp\u003eNotes of:\u003c\/p\u003e\n\u003cp\u003eCedar\u003c\/p\u003e\n\u003cp\u003eBergamot\u003c\/p\u003e\n\u003cp\u003eOakmoss\u003c\/p\u003e\n\u003cp\u003eInspired by traditional barbershops, worn leather chairs, warm wood, and timeless masculine craftsmanship.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy You'll Love It\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e✓ Cleanses without stripping moisture\u003c\/p\u003e\n\u003cp\u003e✓ Softens coarse beard hair\u003c\/p\u003e\n\u003cp\u003e✓ Helps reduce dryness and itch\u003c\/p\u003e\n\u003cp\u003e✓ Nourishes the skin beneath the beard\u003c\/p\u003e\n\u003cp\u003e✓ Provides natural shaping and control\u003c\/p\u003e\n\u003cp\u003e✓ Includes premium grooming tools\u003c\/p\u003e\n\u003cp\u003e✓ Gift-ready presentation\u003c\/p\u003e\n\u003cp\u003e✓ Crafted in small batches in Arizona\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduct Size\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eBeard Wash: 4 oz\u003c\/p\u003e\n\u003cp\u003eBeard Butter: 2 oz\u003c\/p\u003e\n\u003cp\u003eFace \u0026amp; Body Oil: 1 oz\u003c\/p\u003e\n\u003cp\u003eBeard Balm: 2 oz\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMade In\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSan Tan Valley, Arizona\u003c\/p\u003e","brand":"Three Sisters Mercantile","offers":[{"title":"Default Title","offer_id":45393395941423,"sku":null,"price":69.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0745\/5870\/1615\/files\/rn-image_picker_lib_temp_b1396346-6114-461a-a596-4751570373eb.png?v=1780322749"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0745\/5870\/1615\/collections\/1000001546.png?v=1779849083","url":"https:\/\/threesistersmercantile.us\/collections\/the-beard-line.oembed","provider":"Three Sisters Mercantile","version":"1.0","type":"link"}